Services: Branding, Messaging & Identity / Creative Marketing & Comms Strategy / Digital & Social Media Strategy

BREAK COMMS were commissioned to spearhead a complete rebrand of this Arts Council England National Portfolio Organisation. We needed to help them establish the complexity of a Black British theatre company that did so much more than ‘just’ theatre.

Through a series of creative audits, strategy sessions and co-creation workshops, we worked collaboratively with the team to reimagine how the company presented itself to the world - empowering them to express its identity with clarity and confidence.

Our approach combined strategic insight with creative storytelling:

• Repositioning & Proposition Development: we helped articulate tf’s core proposition, clarifying its objectives, purpose, and USP - building three core pillars of BOLD / BRILLIANT / FUTURES

• Audience & Engagement Strategy: through research and audience segmentation, we supported the team to better understand and engage their varied stakeholders, collaborators and audiences, and specifically expand their reach to youth audiences

• Brand Narrative & Verbal Identity: we developed a refreshed brand narrative and verbal identity system, shaping a consistent tone of voice that reflects the company’s warmth, confidence, and contemporary Black British perspective

• Visual Identity: we delivered a full visual redesign, from logo and wordmarks to colour palettes and brand guidelines to ensure visual cohesion across all touchpoints

• Digital Presence: we oversaw a full website redesign

• Marketing: we created a 360 strategy to bring the new brand to life, this included marketing objectives, audience segments, hypothesis, comms channel breakdowns and outputs, plus brand messaging and social stories and campaign suggestion for 12 month roll out