LONDON BOROUGH OF ISLINGTON - WHAT YOU SAYING?

Services: Youth Engagement, Recruitment & Participation / Youth Research & Qualitative Insights / Co-Creation & Co-Production / Creative Marketing & Comms Strategy / Content Production & Creation / Branding, Messaging & Identity / Digital & Social Media Strategy / Amplification & Partnerships / Event Curation, Programming & Delivery / Youth Network

A co-created response to support local 16-30 year old Black, Asian & minority ethnic Londoners during and after the pandemic.

BREAK COMMS created the ‘What You Saying?’ brand as a safe-space of professional advice and experience-sharing, centring youth voices and exploring health & wellbeing, education, careers, & next steps.

Original content had 275k+ plays, with average engagement of 5.7%. Advocacy came from BBC Radio 1Xtra’s Richie Brave; Levile Agency founder Ola Christian; Hypebae editor Navi Ahluwalia; rapper & playwright Jammz; Swim Dem Crew founder & writer Nathaniel Cole; TV Dr, GP and content creator Dr Veena Babu, & more.